Electronic mail includes emails, texts, picture, video and voicemail messages, social media communications and in-App messages. Live phone calls means calls that are not automated.
The new, free guidances ‘Guidance on direct marketing using electronic mail’ and ‘Guidance on direct marketing using live calls’ give a detailed account of relevant direct marketing rules and restrictions, supplemented by examples of the rules in practice.
They are designed to be read in conjunction with existing ‘Guide to the Privacy and Electronic Communications Regulations 2003’ and the yet-to-be-finalised ‘Direct Marketing Code of Practice’.
Operative date
- Now
Recommendation
- Organisations should review their marketing processes and policies in the light of the new electronic mail guidance and live calls guidance on the ICO website.
This article from Atom Content Marketing is for general guidance only, for businesses in the United Kingdom governed by the laws of England. Atom Content Marketing, expert contributors and ICAEW (as distributor) disclaim all liability for any errors or omissions.
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