Businesses should ensure service messages sent to customers electronically do not include marketing messages - unless the recipient consented to receiving marketing communications and they otherwise comply with privacy and electronic communication rules.
Businesses selling branded products through retailers should beware of stopping those retailers from using the brand names in online search advertising, or risk being fined for breaching competition law.
Businesses will welcome new EU laws harmonising trade secret laws in all member states. These are aimed at stopping employees and others from acquiring or using their trade secrets without permission, or disclosing them to anyone else.
Businesses considering using a hashtag on social media should ensure it is not identical or similar to an existing trade mark, or risk the trade mark owner taking legal action for infringement of the mark.
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