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Sales and marketing articles

Read our latest features and articles on sales and marketing.
Displaying 1-30 of 78 results
International Trade Week: Imports and exports – who pays the VAT?
  • Article
  • 06 Nov 2025
The rules governing import and export VAT are fraught with complexity. Mistakes can be a significant cost to businesses if they get this wrong. We answer some of the most frequently asked questions on VAT and trade.
Wind turbines on a wooded hillside at dusk surrounded by clouds
Study defies mutterings of corporate sustainability climbdown
  • Article
  • 15 Aug 2025
Companies are entering a new chapter of business-led climate action, countering the prevailing narrative of “climate retrenchment and gloom”, says a new report.
Proposals to boost SME overseas e-commerce unveiled
  • Article
  • 25 Jun 2025
Better access to finance, more advice on exporting and action on counterfeiters are needed to boost SME contribution to UK goods exports, advises the E-Commerce Trade Commission.
E-commerce: how this brand hit £20m sales in three years
  • Article
  • 23 Jun 2025
Sales at nutritional supplements company Ancient + Brave exploded from £1m in 2022 to £20m last year. In this E-commerce Week, and with eyes on the US market, CFO Carl Moore explains how online sales have been the foundation of its meteoric success.
Winners of the 2025 Finance for the Future Awards
Finance for the Future Awards spotlights green finance trailblazers
  • Article
  • 04 Jun 2025
Finance professionals and teams at the forefront of embedding sustainability into business strategy were honoured at the 2025 Finance for the Future Awards.
A female sitting at her desk with laptop open while writing on a piece of paper
Haysmacintyre to HaysMac – what’s in a name?
  • Article
  • 11 Apr 2025
Mid-tier accountancy firm Haysmacintyre recently went through a rebranding process to forge an identity that better reflected its culture. Managing Partner Tash Frangos spills the beans.
Online marketplace sellers may have tax to pay
  • Article
  • 28 Feb 2025
HMRC is writing to individuals who may have tax to pay on online marketplace sales made in 2022/23 and earlier tax years. Separately, HMRC has launched a new campaign to help people understand the tax implications of their ‘side hustles’.
A person holding a tablet device displaying various graphs
I built my first AI Agent – using AI
  • Article
  • 29 Jan 2025
Dudley Gould, ICAEW member and VP of Business Development at Circit, explains how he utilised ChatGPT to build an AI agent that can standardise client data.
Male wearing headphones working on his laptop
Tax sleuth Dan Neidle tops #ICAEWROAR X rankings
  • Article
  • 12 Dec 2024
The premier accountancy influencer on X, as ranked by #ICAEWROAR, explains why those professionals not making their voices heard on social media are missing a trick.
trade ship
How to futureproof your business for international trade
  • Article
  • 14 Nov 2024
What are the critical considerations for building a firm base for future overseas trade? Charles Platts, Chair of ICAEW’s Global Trade Community, outlines the basics.
Two people looking at the laptop having a conversation
Ecommerce lessons from Boden’s export success
  • Article
  • 12 Nov 2024
For fashion retailer Boden, direct to customer routes established the brand and brought a large, loyal international following in markets such as the US and Germany.
Windsor Framework parcel changes delayed until March 2025
  • Article
  • 07 Nov 2024
The Government has confirmed that new arrangements for parcels and freight movements under the Windsor Framework will not take effect from 30 September 2024 as previously planned. Businesses must now be ready by 31 March 2025.
Ai masterclass Konrad Bukowski-Kruszyna ACA, Head of Audit Data Analytics, RSM UK explains how generative AI can be used to better understand and document a client’s sales process.
Masterclass 1: Improving audit documentation
  • Article
  • 30 Oct 2024
Konrad Bukowski-Kruszyna ACA, Head of Audit Data Analytics, RSM UK explains how generative AI can be used for practice members to better understand and document a client’s sales process.
Man in suit pulling out some bank notes from an envelope
Corporate ‘cuckooing’ highlights flaws in Companies House reform
  • Article
  • 14 Oct 2024
Recent business shutdowns have shown how fraudsters can impersonate directors and brands – but experts say that planned Companies House reforms won’t solve the problem.
Four wind turbines on a green background
How standards can help squash the greenwash
  • Article
  • 18 Sep 2024
Corporate reporting and marketing communications are surprisingly close bedfellows on the greenwashing front. While the former is highly regulated, the latter is increasingly attracting the scrutiny of regulators.
Two people looking at the laptop having a conversation
E-commerce ‘must be a priority in industrial strategy’
  • Article
  • 10 Sep 2024
A new report by the E-Commerce Trade Commission highlights three key opportunity areas the government should prioritise to stimulate growth as part of the industrial strategy to boost export growth for small businesses across the UK.
A great communicator makes for a successful CFO
  • Article
  • 18 Apr 2024
Kelly Smith is CFO, Kantar Insights UK & Republic of Ireland, one of the UK and Ireland’s leading market research companies. Smith talks about why good communication is key to good leadership, worrying about climate change, and challenges her peers to find ways to maintain engagement in a world of hybrid working.
Mastering accountancy influence on X (formerly Twitter)
  • Article
  • 26 Mar 2024
Accountancy’s top social media influencer, as ranked by #ICAEWROAR, reveals where firms are missing a trick when it comes to building an online presence.
ICAEW signs call to tackle corruption
  • Article
  • 11 Jan 2024
More than 500 businesses have signed a UN call to action for governments to intensify efforts to tackle corruption affecting business communities.
Boards must seek assurance on supply chain security
  • Article
  • 10 Jan 2024
A new report paints a stark picture of the potential fallout for businesses and consumers from supply chain disruption, including empty shelves, damaged reputations and business losses.
Clockwise from top left: Yajna Christna, Avikesh Bhola, Beverly Kwan, Vedanth Tulsi Mauritius ICAEW accountant student society teal background
What’s it like to… study in Mauritius?
  • Article
  • 04 Jan 2024
ICAEW has been training accountants in Mauritius since 2011. We speak to three students and a recently qualified member to hear what the experience has been like for them.
Exchange of payment data to fight VAT fraud
  • Article
  • 20 Dec 2023
EU rules set to transform VAT fraud detection in e-commerce come into effect from 1 January 2024.
Insights emails and ICAEW office closures over the festive period
  • Article
  • 18 Dec 2023
This is the last email newsletter of the year; ICAEW Insights emails will resume on Wednesday 3 January 2024, kicking off with a bumper edition looking ahead to 2024.
Polina Donchuk ACA EY Cyprus, Theocharis Konstantinopoulou KPMG Greece
What’s it like to… study in Cyprus and Greece?
  • Article
  • 01 Nov 2023
A student and a recently-qualified member share their experiences of pursuing the ACA in their home countries.
FCA consults on updated social media guidance
  • Article
  • 05 Sep 2023
An explosion in the use of influencers to promote financial products is under the spotlight after the FCA admits current advice has failed to keep pace with the evolution of social media.
HMRC guidance on handling R&D tax relief claims
  • Article
  • 15 Aug 2023
New guidance in HMRC’s corporate intangibles research and development (CIRD) manual focuses on procedures for companies with customer relationship managers but includes some points of wider interest that would also apply to smaller companies.
HMRC extends trial for responding to old post
  • Article
  • 14 Aug 2023
HMRC is continuing to focus on processing older post. Agents can use the agent account manager team to escalate cases more than 12 months old.
New index helps brands avoid greenwashing and greenhushing
  • Article
  • 18 Jul 2023
Minding the ‘sustainability gap’ can help brands realise billions of pounds in untapped value, according to a study of differences between ESG perceptions and performance
Trial for agents to get HMRC’s response to old post
  • Article
  • 11 Jul 2023
HMRC is expanding the role of the agent account manager team, which will now assist with processing post that is more than 12 months old.
Commission bid to streamline ESRS unsettles special interest bodies
  • Article
  • 03 Jul 2023
Finance profession welcomes revised standards for buying companies time – but ESG thought leaders in civil society organisations weigh in with concerns and critiques.
Displaying 1-30 of 78 results
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