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Sales and marketing articles

Read our latest features and articles on sales and marketing.
Displaying 1-30 of 69 results
International Trade Week: Imports and exports – who pays the VAT?
  • Article
  • 06 Nov 2025
The rules governing import and export VAT are fraught with complexity. Mistakes can be a significant cost to businesses if they get this wrong. We answer some of the most frequently asked questions on VAT and trade.
Female in smart attire working on her laptop
New leadership appointments for ICAEW
  • Article
  • 29 Oct 2025
ICAEW has announced three additions to its senior leadership team as part of its strategy, Direction 2030.
Wind turbines on a wooded hillside at dusk surrounded by clouds
Study defies mutterings of corporate sustainability climbdown
  • Article
  • 15 Aug 2025
Companies are entering a new chapter of business-led climate action, countering the prevailing narrative of “climate retrenchment and gloom”, says a new report.
Proposals to boost SME overseas e-commerce unveiled
  • Article
  • 25 Jun 2025
Better access to finance, more advice on exporting and action on counterfeiters are needed to boost SME contribution to UK goods exports, advises the E-Commerce Trade Commission.
E-commerce: how this brand hit £20m sales in three years
  • Article
  • 23 Jun 2025
Sales at nutritional supplements company Ancient + Brave exploded from £1m in 2022 to £20m last year. In this E-commerce Week, and with eyes on the US market, CFO Carl Moore explains how online sales have been the foundation of its meteoric success.
Online marketplace sellers may have tax to pay
  • Article
  • 28 Feb 2025
HMRC is writing to individuals who may have tax to pay on online marketplace sales made in 2022/23 and earlier tax years. Separately, HMRC has launched a new campaign to help people understand the tax implications of their ‘side hustles’.
A person holding a tablet device displaying various graphs
I built my first AI Agent – using AI
  • Article
  • 29 Jan 2025
Dudley Gould, ICAEW member and VP of Business Development at Circit, explains how he utilised ChatGPT to build an AI agent that can standardise client data.
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Tax sleuth Dan Neidle tops #ICAEWROAR X rankings
  • Article
  • 12 Dec 2024
The premier accountancy influencer on X, as ranked by #ICAEWROAR, explains why those professionals not making their voices heard on social media are missing a trick.
Two people looking at the laptop having a conversation
Ecommerce lessons from Boden’s export success
  • Article
  • 12 Nov 2024
For fashion retailer Boden, direct to customer routes established the brand and brought a large, loyal international following in markets such as the US and Germany.
Ai masterclass Konrad Bukowski-Kruszyna ACA, Head of Audit Data Analytics, RSM UK explains how generative AI can be used to better understand and document a client’s sales process.
Masterclass 1: Improving audit documentation
  • Article
  • 30 Oct 2024
Konrad Bukowski-Kruszyna ACA, Head of Audit Data Analytics, RSM UK explains how generative AI can be used for practice members to better understand and document a client’s sales process.
Man in suit pulling out some bank notes from an envelope
Corporate ‘cuckooing’ highlights flaws in Companies House reform
  • Article
  • 14 Oct 2024
Recent business shutdowns have shown how fraudsters can impersonate directors and brands – but experts say that planned Companies House reforms won’t solve the problem.
Four wind turbines on a green background
How standards can help squash the greenwash
  • Article
  • 18 Sep 2024
Corporate reporting and marketing communications are surprisingly close bedfellows on the greenwashing front. While the former is highly regulated, the latter is increasingly attracting the scrutiny of regulators.
Two people looking at the laptop having a conversation
E-commerce ‘must be a priority in industrial strategy’
  • Article
  • 10 Sep 2024
A new report by the E-Commerce Trade Commission highlights three key opportunity areas the government should prioritise to stimulate growth as part of the industrial strategy to boost export growth for small businesses across the UK.
A great communicator makes for a successful CFO
  • Article
  • 18 Apr 2024
Kelly Smith is CFO, Kantar Insights UK & Republic of Ireland, one of the UK and Ireland’s leading market research companies. Smith talks about why good communication is key to good leadership, worrying about climate change, and challenges her peers to find ways to maintain engagement in a world of hybrid working.
Mastering accountancy influence on X (formerly Twitter)
  • Article
  • 26 Mar 2024
Accountancy’s top social media influencer, as ranked by #ICAEWROAR, reveals where firms are missing a trick when it comes to building an online presence.
ICAEW signs call to tackle corruption
  • Article
  • 11 Jan 2024
More than 500 businesses have signed a UN call to action for governments to intensify efforts to tackle corruption affecting business communities.
Boards must seek assurance on supply chain security
  • Article
  • 10 Jan 2024
A new report paints a stark picture of the potential fallout for businesses and consumers from supply chain disruption, including empty shelves, damaged reputations and business losses.
Exchange of payment data to fight VAT fraud
  • Article
  • 20 Dec 2023
EU rules set to transform VAT fraud detection in e-commerce come into effect from 1 January 2024.
Insights emails and ICAEW office closures over the festive period
  • Article
  • 18 Dec 2023
This is the last email newsletter of the year; ICAEW Insights emails will resume on Wednesday 3 January 2024, kicking off with a bumper edition looking ahead to 2024.
FCA consults on updated social media guidance
  • Article
  • 05 Sep 2023
An explosion in the use of influencers to promote financial products is under the spotlight after the FCA admits current advice has failed to keep pace with the evolution of social media.
HMRC guidance on handling R&D tax relief claims
  • Article
  • 15 Aug 2023
New guidance in HMRC’s corporate intangibles research and development (CIRD) manual focuses on procedures for companies with customer relationship managers but includes some points of wider interest that would also apply to smaller companies.
HMRC extends trial for responding to old post
  • Article
  • 14 Aug 2023
HMRC is continuing to focus on processing older post. Agents can use the agent account manager team to escalate cases more than 12 months old.
New index helps brands avoid greenwashing and greenhushing
  • Article
  • 18 Jul 2023
Minding the ‘sustainability gap’ can help brands realise billions of pounds in untapped value, according to a study of differences between ESG perceptions and performance
Trial for agents to get HMRC’s response to old post
  • Article
  • 11 Jul 2023
HMRC is expanding the role of the agent account manager team, which will now assist with processing post that is more than 12 months old.
Commission bid to streamline ESRS unsettles special interest bodies
  • Article
  • 03 Jul 2023
Finance profession welcomes revised standards for buying companies time – but ESG thought leaders in civil society organisations weigh in with concerns and critiques.
ICAEW joins newly formed E-Commerce Trade Commission
  • Article
  • 19 Jun 2023
The E-Commerce Trade Commission will support small businesses to start or grow their export business.
Big Four secure top-10 positions in brand value index
  • Article
  • 17 May 2023
The index has also turned attention to why mid-tier accountancy firms are not currently using brand better in order to elevate themselves above their competition.
Accountancy firms: unfulfilled branding potential
  • Article
  • 03 Apr 2023
A lacklustre performance by accountancy firms in the Business Superbrand rankings rings alarm bells. With current structural upheaval, the need to stand out from the competition is more important than ever.
Capital gains tax considerations for landlords
  • Article
  • 17 Mar 2023
Landlords may be selling to benefit from the CGT annual exempt amount before it falls, or market conditions may be forcing a sale, but they must be prepared to meet their CGT compliance obligations, Gillian Banks advises.
Bishop Fleming shares its 12-year carbon reduction story
  • Article
  • 25 Nov 2022
Ewan McClymont, Business Development Director at Bishop Fleming, outlines how the chartered accountancy firm has identified scope 1, 2 and 3 emissions through Net Zero Now.
Displaying 1-30 of 69 results
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