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How to win your customers’ hearts and minds – part 1

How do businesses win customers’ hearts and minds? Lucy Douglas explores smart advertising, building brand image, understanding customer responses and delivering growth to markets through advertising, PR, social media and content marketing

Mental health awareness

Back in March 2020, a video from a well known brand of stout appeared online: vintage images overlaid with the uplifting sounds of an Irish flute and a voiceover in a lilting brogue. Ahead of St Patrick’s Day, the company wanted to send its customers a message: celebrations might not be the same this year, but remember to stay safe and be good to each other.