The evolving role of the CFO
With the economy still unsteady, financial planning and analysis has never been more crucial, says Gordon Stuart. As a result progressive CFOs, now more like analysts, architects, play-makers and venture capitalists, are adopting new tools to strengthen business and drive change
Benjamin Franklin wrote: “By failing to prepare, you are preparing to fail.” He was right. But planning is one of the toughest aspects of running an organisation. With an ongoing pandemic and Brexit now a reality, there are at least two macro factors to make business planning even cloudier than usual.