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When is an accountant not an accountant?

The accountancy profession needs to present itself in a manner more directly identifiable with the benefits it can bring, says Steve Benham. The ability to predict profitability is vital – and technology, data and an agile forecast process are your tools

SuccessionPlan

Chief accountant, business partner, financial controller, finance director, CFO: all titles typically given to us accountants. The problem is that, for our non-accountant colleagues, these titles don’t encapsulate what’s important about our role.