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Stats skills in excel - Bass diffusion curves and market share

This Business and Management Faculty webinar took place on 18 July 2018.

We go "back to basics" for this series of Excel statistics webinars offering you very practical steps on how to make the most of Excel functions and incorporate basic stats tools to improve your reporting efficiency. Our Excel expert, John Tennent, talks us through the Excel tools to use with Bass diffusion curves for market development, addressable market and market share.