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How Coke HBC transformed its culture

Strong leadership and employee engagement in this large global business helped drive change despite the challenges of 2020, says Thorsten Klein.

I am a big fan of the statement by the management author Peter Drucker: ‘Culture eats strategy for breakfast.’ With 77% of people saying they would consider a company’s culture before applying for a job and more than half considering it more important than salary, this statement never gets old.

Evolving company cultures is not easy, especially when you work with nearly 30,000 people across 28 diverse markets on three continents.* With a global pandemic in the mix and remote working from one day to the next, things become even more challenging.