The what, why and how of corporate purpose
Mei Ashelford examines the principle behind a company's existence.
Soon we will be spoilt for choice as listed companies report their purpose for the first time in their annual report. However, reporting is just one part of the process. Delivering on purpose will be the real challenge, and this is what needs to be monitored. Will UK business leaders rise to the challenge in the same way as their US Business Roundtable counterparts have committed to? Will companies use the opportunity to refresh their thinking and reorientate what drives them? Only time will tell.