While imitation is said to be the greatest form of flattery, Starling Bank’s Anne Boden explains how the challenger bank is leading the way with innovation
It is said that imitation is the greatest form of flattery. In recent months high street banks have begun introducing a range of ‘new’ features in their mobile apps. These new features include being able to log in with Face ID; the ability to see all their accounts in one place and quickly pay someone new; and being able to categorise spending so customers can keep track of how much is being spent on groceries, eating out and general living expenses each month.
These are all things that Starling Bank has been doing since it launched in 2014. What this shows is that Starling has not only just changed banking for its own customers, but that it is disrupting an entire industry.
Continue reading
This content is not freely available. To access 'Playing the imitation game with challenger banks ' you need to be one of the following:
ACA student
This content is available to ACA students. If you want to start the ACA qualification there are several routes you can take
Business and Finance Professional
An internationally recognised designation and professional status from the ICAEW.
Financial Services Faculty: Banking
Expert analysis of trends and challenges in banking and technical resources in financial reporting, auditing and regulation.
