Marketing your practice

Use the things that set chartered accountants apart to help you market your practice. These include:

• Your qualification, training and experience
• The fact that you are required to keep up to date and undertake continuing professional development
• Your adherence to ICAEW's bye-laws, regulations, standards, and Code of Ethics
• Your firm's membership of the Practice Assurance scheme
• The fact that ICAEW sets and monitors standards and provides guidance on a range of subjects
• The fact that you have professional indemnity insurance and
• The fact that people can contact ICAEW if there's a dispute.

Technical Advisory Services provide copy checking services to ensure that your practice letterhead and marketing materials meet ICAEW requirements.

Marketing

For just £25 for an A4 sheet or equivalent the technical advisory team will check your marketing material to ensure that it is consistent with the requirements of the ICAEW Code of Ethics.

Checking materials before publication can avoid complaints and unnecessary expense and our normal turnaround time is five working days.

Email your material to information.centre@icaew.com

Practice letterheads

Your practice letterhead and other stationery must comply with legislation, including the Companies Act requirements as well as ICAEW’s Regulations and Guidance statement ‘The names and letterheads of practising firms’.

Avoid unnecessary expense and other problems by getting your draft stationery checked by the Regulatory Information team before you send it to your printers.

There is no charge for this service and our normal turnaround time is two working days.

Please email your material for checking to ethics@icaew.com

The ICAEW Library & Information Service can provide mailing lists to help you target your marketing. Mailing lists can be produced using criteria such as turnover, industry sector and location.

• Find out more about mailing lists

Find more articles and books

• Check our Library catalogue for books on practice marketing

To find out how you can borrow books from the Library please see our guide to borrowing books.

You can obtain copies of articles or extracts of books and reports through our document supply service.