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Marketing your practice

Tips and guidance on marketing your practice.

Using your chartered accountant status

Use the things that set chartered accountants apart to help you market your practice. These include:

  • your qualification, training and experience
  • the fact that you are required to keep up to date and undertake continuing professional development
  • your adherence to ICAEW's bye-laws, regulations, standards, and Code of Ethics
  • your firm's membership of the Practice Assurance scheme
  • the fact that ICAEW sets and monitors standards and provides guidance on a range of subjects
  • the fact that you have professional indemnity insurance and
  • the fact that people can contact ICAEW if there's a dispute.

Social media

Using social media

Technical helpsheet highlighting key considerations for individuals and employers when using social media.

Managing social media to avoid reputational damage

Jennifer Janson, Six Degrees and Jamie Harley, PwC discuss the potential impact of social media on reputation, how best to manage this risk and use social media to the benefit of the organisation.

Client referrals

ICAEW Code of Ethics

Integrity & Law 18-05-2011

Access the Code which is based on IESBA’s Code of Ethics for Professional Accountants and supporting materials.

Directories and services

Promote your firm

Find a Chartered Accountant is the official online directory of ICAEW firms, driving new business your way.

Brand and logos

ICAEW logos


ICAEW logos are available for use by ICAEW members, ICAEW licensed insolvency practitioners and ICAEW probate accredited firms to help you promote the value and services you provide.

Brand management


Find out more about brand management, including developing a personal brand.

Helpsheets and support


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Technical Advisory Services 01-02-2015

Technical helpsheet has been issued to outline the key principles governing the marketing of practice activities.

Chartered accountant brochure

Practice Department 31-07-2014

Order a copy of ‘Don’t take a chance with your finances…’ chartered accountant brochure.

Use of 'chartered accountant'

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Firms Team 21-04-2020

This helpsheet outlines the conditions and restrictions governing the use of the title ‘chartered accountants’ by firms.

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Copy checking services for your practice

Technical Advisory Services provide copy checking services to ensure that your practice letterhead and marketing materials meet ICAEW requirements.


For just £25 for an A4 sheet or equivalent the technical advisory team will check your marketing material to ensure that it is consistent with the requirements of the ICAEW Code of Ethics.

Checking materials before publication can avoid complaints and unnecessary expense and our normal turnaround time is five working days.

Email your material to information.centre@icaew.com

Practice letterheads

Your practice letterhead and other stationery must comply with legislation, including the Companies Act requirements as well as ICAEW’s Regulations and Guidance statement ‘The names and letterheads of practising firms’.

Avoid unnecessary expense and other problems by getting your draft stationery checked by the Regulatory Information team before you send it to your printers.

There is no charge for this service and our normal turnaround time is two working days.

Please email your material for checking to ethics@icaew.com

Library and information services

Can't find what you are looking for?

If you're having trouble finding the information you need, ask the Library & Information Service. Contact us by telephone on +44 (0)20 7920 8620, by web chat or by email at library@icaew.com.