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Generative AI

Support and guidance from ICAEW experts on generative artificial intelligence (Gen AI), its applications and its limitations.

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Generative AI: A brief introduction

Generative AI: A brief introduction

Artificial intelligence (AI) is evolving fast and its ability to imitate human capabilities is increasingly impressive, especially with developments in generative AI.
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Guidance

ICAEW has produced a guide to generative artificial intelligence to support accountants in getting to grips with this disruptive technology.
Opportunities and possibilities of generative AI
  • Article
Generative AI-enabled tools and capabilities are increasingly being used to augment human capabilities. For accountants, generative AI can help with a range of internal activities.
Risks and limitations of generative AI
  • Article
The potential for generative AI is immense, but there are risks that accountants should be aware of when deciding to adopt generative AI. Existing approaches to tech strategy and wider governance principles, practices, and processes may not be completely suitable for generative AI and may need adapting and strengthening.
Getting started with generative AI
  • Article
Many accountants will have access to products and services that can provide access to generative AI capabilities. Some will look to proactively embed capabilities. Whatever the approach, there are certain considerations and actions that anyone looking to adopt generative AI should take.
Using generative AI
  • Article
Discover what things you should consider when implementing and using generative AI.
Prompt engineering
  • Article
One of the key topics of discussion around generative AI is prompt engineering; how to ask LLM bots the right questions to get the detailed and accurate response you are looking for.
Dos and don'ts of using AI
  • Article
Finance professionals cannot grasp the opportunities offered by AI, unless they are able to understand, identify and manage the associated risks. Here’s our handy guide to what you should and shouldn’t be doing with AI…
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Articles

The best and worst GenAIs for spreadsheets
  • Article
  • 24 Oct 2025
Academic Simon Thorne has assessed the effectiveness of several generative AI models in how they work with spreadsheets. Of the major platforms, the worst-performing may surprise you.
Masterclass 11: Using a generative AI platform to serve clients better
  • Article
  • 10 Oct 2025
Jared Goodrich ACA, Senior Manager, Digital Transformation, Moore Kingston Smith talks through how the firm uses a ring-fenced generative AI platform to analyse all previous online meetings with clients, and use the outputs to serve them more effectively.
Testing Gen AI platforms: can they do audit work?
  • Article
  • 24 Sep 2025
Gen AI is an increasingly common component of an auditor’s toolkit. But is it good at doing actual audit work? Helen Pierpoint, Audit and Assurance Faculty Technical Manager, tests three Gen AI models.
Accountants’ GenAI skills get boost with ICAEW training
  • Article
  • 05 Sep 2025
ICAEW has launched an elearning programme to help members embrace generative AI. Practical resources walk through five of the most high-profile platforms, outline use cases and offer a framework for implementation.
AI case study: applying AI to VAT queries
  • Article
  • 02 Sep 2025
Bevan VAT Consultancy has been using generative AI for the past six months. It’s a useful tool for summarising legislation and case law, but it’s not without its flaws.
Exclusive How should Gen AI fit into your marketing strategy?
  • Article
  • 24 Mar 2025
This article explores how businesses can effectively use generative AI in marketing, outlining key questions for companies to consider before implementation.
More AI articles

Recordings

From idea to app: using AI tools to build fast and fun projects
  • Webinar
  • 17 Jun 2025
Discover the fun side of generative AI and see how easy it is to get started.
AI: separating myth from reality, with Oracle
  • Webinar
  • 07 Apr 2025
Explore the implications of AI and Generative AI for Finance teams.
Exclusive AI Series - Mastering Generative AI in accounting
  • Webinar
  • 12 Feb 2025
Elevate your professional toolkit with Generative AI. AI expert Rajendra Shroff will take you through an in-depth exploration of Generative AI and its capabilities.
How finance teams can use AI and Generative AI to drive growth and profitability, with Oracle
  • Webinar
  • 08 May 2024
The opportunities and potential risks of Generative AI in finance.
More AI recordings

Use cases

How AI can improve sustainability assurance
  • Article
  • 05 Mar 2025
Case study: ekointelligence is a generative AI tool, developed in part by chartered accountants, that can digest and review all environmental statements published by an organisation.
Case study: ICAEW’s generative AI powered chatbot - MiaPlus
  • Article
  • 03 Jun 2024
Adam Thompson, Head of Digital Product & Experience at ICAEW, shares how ICAEW have implemented generative AI to improve member experience while using conversational chatbot MiaPlus.
Just what is an AI co-pilot? A practical guide
  • Article
  • 23 Apr 2024
A new generation of digital assistants are promising accountants enhanced speed, accuracy and efficiency, but will they live up to the hype?
PwC adopts AI co-pilot for tax support
  • Article
  • 15 Mar 2024
AI assistant will provide support to more than 2,000 PwC employees in the UK, with further potential to plug directly into clients’ tax functions.
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Training

GenAI Accelerator Programme
Develop AI expertise that directly addresses your industry's finance needs. The programme consists of 8 courses with bitesize modules, each focusing on a critical aspect of GenAI in finance.
Innovating finance with AI (Virtual)
  • Course
A guide to digital technologies and their impact. This immersive course empowers accountants with strategies to implement key technologies like automation, AI and advanced analytics.
Innovating finance with AI (in-person)
  • Course
A guide to digital technologies and their impact. This immersive course empowers accountants with strategies to implement key technologies like automation, AI and advanced analytics.
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Further resources

Resources
Artificial intelligence
Artificial intelligence

Discover more about the impact of artificial intelligence and the opportunities it presents for the accountancy profession. Access articles, reports and webinars from ICAEW and resources from tech experts.

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ICAEW Community
Data visualisation on a smartphone
Data Analytics

Helping finance professionals develop the advanced data analytics and visualisation skills needed to succeed in this insight-driven era.

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Events
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Technology events

ICAEW's events programme brings together leading industry speakers across practice and business. Connect and network with your peers while keeping up to date with the latest developments in technology.

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