The top UK online influencers will be chosen using a formula tailored to emphasise quality over quantity. Using our values of integrity, objectivity, and respect for others as a starting point the algorithms are unique to ICAEW. No profiles set to private will be published on our ranking list, only public profiles will be included.
See our Twitter or LinkedIn methodology and algorithm.
Methodology and algorithm - Twitter
Methodology
We focused on UK-based individuals tweeting and discussing accountancy related topics such as accountancy, tax, budget, assurance, insolvency, audit, and finance.
Our values of integrity, objectivity and respect for others were applied to the tone of voice of the tweets and retweets, determining the data we’ve included in our metrics.
Working with Brandwatch we used their social media listening tool to pull data relevant to our specific keywords, looking at a metrics comprising of:
- Audience re-tweets.
- Author tweets.
- Positive and neutral sentiment
- Visibility and audience relevance.
Algorithm
The #ICAEWROAR algorithm values quality over quantity. Placing more emphasis on topical engagement of the authors’ tweets than the amount they’ve tweeted, the algorithm considers everything from visibility, relevance, and tone of voice to reaction and audience engagement.
Methodology and algorithm – LinkedIn
Methodology
We use previous year’s Twitter influencer ranking to determine which influencers to rank. They are UK-based individuals posting and discussing accountancy related topics such as accountancy, tax, budget, assurance, insolvency, audit, and finance.
Our values of integrity, objectivity and respect for others were applied to the tone of voice of the posts, determining the data we’ve included in our metrics.
Unlike our Twitter ranking the LinkedIn ranking is based on manual data collection on posts including accountancy topics. We look at a metrics comprising of:
- 30 latest author posts.
- Audience reactions.
- Audience comments.
- Audience reposts.
- Audience relevance.
- Positive and neutral sentiment.
- Active account criteria should have posted within three months of data collected.
Algorithm
The #ICAEWROAR algorithm values quality over quantity. Placing more emphasis on topical engagement of the authors’ posts than the amount they’ve posted, the algorithm considers everything from relevance, and tone of voice to reaction and audience engagement.