Wales has always been at its best when we work together with a shared sense of purpose. That is why I want to warmly welcome Adam Price to his new role as Cabinet Secretary for Enterprise, Connectivity and Energy, and to do so with both optimism and realism about the task ahead.
I had the opportunity to hear Adam speak at the CBI lunch at the end of May, and I came away encouraged. His message was clear, direct and, importantly, practical. He made it clear that his door is open, that he is here to listen, and that he wants to unblock the barriers that hold Welsh businesses back. For those of us who represent the business and professional community in Wales, that is exactly the right starting point.
At ICAEW, we represent more than 3,000 members across Wales, working in every sector of the economy. From small practices supporting community-based family-owned businesses to finance leaders in major organisations, our members see first hand what helps businesses grow, and what gets in the way.
Indeed, ICAEW’s manifesto for the Welsh economy set out clearly where action is needed. For too long, doing business in Wales has been described by many as too uncertain, too expensive and too difficult. These are not slogans; they are real frustrations voiced by employers, investors and entrepreneurs. If we want higher productivity, better jobs and stronger communities, we must tackle these issues head on.
That is why Adam Price’s emphasis on delivery matters. Warm words are welcome, but now is the time to put words into action. Making it easier to do business in Wales is not about lowering standards or cutting corners. It is about proportionate regulation, clearer processes, faster decision making and a genuine partnership between government and enterprise. It is about recognising that thriving businesses are not the problem to be managed, but the solution to many of Wales’ economic challenges.
Productivity, in particular, must be central to our thinking. Wales has enormous strengths thanks to our people, our universities, our natural resources and our sense of place. But productivity levels continue to lag behind where we need them to be. Improving productivity is not an abstract economic goal; it is the route to higher wages, better public services and more resilient communities. Adam Price was clear that he understands this, and that is encouraging.
None of this can be achieved in isolation. Collaboration is not a buzzword, it is essential. Government, business, the professions, education and the third sector all have a role to play. At ICAEW, we stand ready to support the new Cabinet Secretary, bringing practical insight, evidence and constructive challenge where needed. Our members want to be part of the solution, and I know they will welcome the opportunity to engage openly and positively with the new ministerial team.
There is also a wider context to consider. The announcement that Rhun ap Iorwerth will now take on responsibility for international affairs is good news and should be welcomed. Wales must continue to make the very best of what we can do at home, while also looking outward to the opportunities across the world. Trade, investment and international collaboration are no longer optional extras, they are fundamental to future prosperity.
In an uncertain global environment, Wales needs a clear, confident and consistent economic narrative. One that says we are open for business, serious about reform and committed to long term growth. That narrative must be backed by action with faster planning decisions, improved infrastructure and a policy environment that supports innovation and investment. These are themes that run throughout ICAEW’s manifesto, and they align closely with the priorities outlined by the new Cabinet Secretary.
Of course, challenges remain. Public finances are tight, expectations are high and trust must be earned. Cautious optimism is therefore the right response. But optimism, nonetheless. We now have an opportunity to refresh the relationship between government and business in Wales, based on mutual respect and shared goals.
Adam Price has made it clear that he means business. The test, as ever, will be delivery. If we can move from dialogue to action, from intent to impact, then Wales will be better placed to compete, to grow and to prosper.
At ICAEW in Wales, we look forward to playing our part. If Wales succeeds, we all succeed. Now is the moment to turn that belief into reality.