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2013 Accountancy profession online engagement benchmarking report

A 2013 PracticeWEB report summarising the results of a PracticeWEB survey which focused on online engagement, gathering contributions from 268 accountancy firms. The report covers website content, social media, search engine marketing, cloud computing and online accountancy systems.

A 2013 PracticeWEB report summarising the results of a PracticeWEB survey which focused on online engagement, with contributions from 268 accountancy firms. The report covers website content, social media, search engine marketing, cloud computing and online accountancy systems.

Learn more about:

  • Whether firms can effectively measure client and prospect engagement through their website, and how
  • What barriers exist to firms in getting a return on their investment from their online activity
  • Attitudes towards websites and digital marketing techniques amongst accountancy professionals

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ICAEW members and ACA students can access the publication subject to the conditions set out in the terms of use, copyright statement and disclaimer below.

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Disclaimer

The information provided in this report is designed to provide helpful and insightful information on the subjects discussed. While best efforts have been used in preparing this report, the authors and publisher make no representations or warranties of any kind and assume no liabilities of any kind with respect to the accuracy or completeness of the contents and specifically disclaim any implied warranties of merchantability or fitness of use for a particular purpose.

In no event shall the authors nor the publisher be held liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of profits arising out of, or in connection with, the use of this report and its contents. Every company is different and the advice and strategies contained herein may not be suitable for every organisation or situation. References are provided for informational purposes only and do not constitute endorsement of any websites or other sources. Readers should be aware that the websites listed in this report may change.

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