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Contributing corporate finance skills to help a social entrepreneur

Training people into the world of work is a fulfilling experience. Satvir Bungar MBE tells of the challenges and rewards of lending his expertise to successful charitable enterprise Miss Macaroon.

Corporate Financier article image - March 2021 Ten years ago, Birmingham-based pastry chef Rosie Ginday decided to put her Michelin star-level training to use for something more than just baking. Having seen a close family member in care, she was spurred to “provide opportunities to young people in a similar situation, to build their skills and confidence and just help them to get back into work”.

Her social enterprise, Miss Macaroon, makes gourmet macaroons, specialist hampers and premium gift boxes for the retail and corporate market. Its MacsMAD (Macaroons that Make A Difference) training courses enable long-term unemployed young people aged 18 to 35 to address their personal barriers to employment, giving them greater independence. The 10-week courses are designed to inspire and motivate trainees, with mentoring support throughout the courses and beyond. The trainees leave with a five-year plan, an up-to-date CV, extensive interview practice, industry contacts and guidance on how to apply for jobs.