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The importance of data analytics and data science is largely accepted, but the use cases are not always so easy to define.

It can often be quite daunting – particularly for those without a data science background – to articulate the “whys” and “hows” in implementing data science solutions in businesses, leading many to avoid the conversation altogether. But it doesn’t have to be that way!

This webinar will explore some of those use cases, showcasing some of the most common practical applications of data science in businesses and how it can support a range of business activities, from enabling a better understanding of the customer journey, to supporting strategic investment decisions and improved forecasting. Through this webinar, you’ll also gain an insight into how to engage in meaningful conversations around the value of data science in your business, asking the right questions and setting up your team of data specialists for success.

First broadcast on 24 October 2022

Webinar resources