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Communication is the ability to communicate effectively at all levels, using oral, written and presentational skills, in order to achieve positive outcomes.

In more detail...

Communication takes different forms. The skill can be about:

Are you able to orally communicate your ideas in a clear, succinct manner? Can you do so virtually and in person - keeping your audience engaged?

From emails and social media to reports and essays - different styles of writing will apply to different situations. Knowing when to choose which one can be extremely helpful. 

Communication isn’t just about your ability to share your message or your idea. It is as much about listening to other people’s opinions, which you then need to consider when using skills in other areas, such as decision making.

Managing conflict
How well can you deal with opposing opinions or even people you may not particularly like? How can you achieve it without burning bridges?

Communication can also help you get people to share your perspective and opinion on a certain matter.

Challenging upwards
Disagreeing with someone more senior than you can be scary, but knowing how to, as well as having the confidence to, question a decision can be a great asset.

Taking into consideration other people’s perspectives and opinion, how can you come to a decision that will benefit most people and the organisation?

Why is it important? - Top 3 reasons:

  1. It will help you get the job - from a well-written CV to communicating your suitability for the job at the interview stage, you need to have the ability to convey your ideas quickly and efficiently.
  2. It will help you develop - even at non-customer-facing jobs, you still need to be able to communicate efficiently within your organisation
  3. It makes your life easier - if you’re able to communicate effectively, you can gain other people’s support and work with them.