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Reshape your business to prosper

This is a time for companies to reshape and prosper. Alastair Dryburgh discusses the best way to approach the challenges ahead.

It may feel today as if we are living through a recession or even a depression, but that’s a mistake. It’s vital to understand this because the way to survive a recession – cut back, hunker down, wait for it to pass – will not guarantee a future once the crisis is over. In fact, it will probably guarantee that you won’t have a future once the crisis is over.

This is because what we are facing is not recession but a reconfiguration. Everything has been blown apart, and will be put back together differently.