Template: strategy map
A strategy map is a one-page visualisation of the strategic objectives of a company in a cause and effect diagram (showing outcome objectives and enablers).
When it was first introduced the balanced scorecard was organized into a four-box model with objectives, measures, targets and initiatives.
This initial four box model has now been split into a strategy map and a balanced scorecard. The balanced scorecard creators Robert Kaplan and David Norton make is clear that a strategy map should be at the heart of any modern Balanced Scorecard system.