Case Study: Creating a high-performance culture – the case of Google Inc
A high performance culture is one in which everyone strives to continuously improve business performance by using the best available performance data. Google is not only one of today’s most successful companies but a great example of a company with a high-performance culture.
Google is a multinational internet and software corporation specialising in internet search, cloud computing, and advertising technologies, based in Mountain View, California, USA. Google’s mission is to organize the world‘s information and make it universally accessible and useful. And with this mission, Google is very serious about driving high-performance and in particular about using information to inform their decisions.
Being founded by two engineers, Google is a company in which data-driven insights and evidence-based decision-making are part of the DNA and where Googlers (employees in Google) speak the language of data as part of their culture. In Google the aim is that all decisions are based on data and analytics. Collecting and using performance data is the norm rather than the exeption.