Strategy - The power of two

As the UK’s economic recovery continues to gather pace, corporate profits have also showed signs of improvement. Plans for new products and overseas expansion are once again being considered and boosted by companies.

It’s no surprise then that the global market for mergers and acquisitions flourished in 2014, getting back to the heady days before the 2008 financial crisis, according to some measures.

M&A isn’t the only way to grow. Business alliances, such as distribution deals, joint ventures or even with customers and governments, can provide all the benefits of M&A but without the long-term upheaval and commitment.

About 35% of global corporate revenue comes directly from some form of ‘non-operated business’, whether it is a partnership, alliance or joint venture, according to KPMG research published in 2012.

Alliances can take various forms, and typically last between two and five years. Structures, legal forms and aims differ, but the reasons for entering into an alliance are fairly simple. Two or more companies could have more to gain by collaborating – or by competing.

This is an extract from the Finance & Management Magazine, Issue 230, March 2015.

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Since Nick Uber wrote this article in 2015, he and others have carried out further research into M&A.

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