The best way to approach the challenges ahead
Articles and features
Sustainable businesses are in demand by customers
How to build a smart social strategy
How to build your brand to win over your target
Developing and enhancing your branding as a business can greatly enhance your market presence, especially on-line. This report covers the most important aspects of bear in mind when developing a brand strategy.
Webinars and recordings
This webinar from the Business and Management Faculty will explore business resilience and getting it right.
Abigail Harper talks through a risk-based approach to providing supply chain assurance within the retail sector.
Marketing top tips for finance professionals.
In this thought-provoking presentation, Warren will demystify how your future online customer is “thinking” and why every founder, business owner, and entrepreneur can digitally transform their sales and marketing using a proven methodology as a digital leader and utilise disruptive technology effectively.
View our latest content on pricing.
Simon Creasey explores the alternative solutions rivalling traditional housing models to meet the needs of a growing UK population
This report deals with the practical aspects of pricing strategy for products throughout their life cycle.
Pricing in business models and the importance of customer perceived value in innovations were on last month’s agenda. This time Andreas Hinterhuber takes these ideas further and considers how a shift to value-based pricing can provide the winning edge.
The Library & Information Service provides a collection of eBooks as a benefit of membership. Please note that ICSA publications are only available to ICAEW members and ACA students. Please log in to access these titles. If you are unable to access an eBook, please see our Help and support or contact firstname.lastname@example.org
Guide to marketing from a US perspective.
Social media marketing for entrepreneurs.
Study guide for group marketing planning exercises.
Step-by-step guide to creating a successful marketing strategy.
The Library & Information Service provides a collection of articles as a benefit of membership. Please log in to view these articles. If you are unable to access the articles, please see our Help and support page or contact email@example.com.
Article states that knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm's success.
The article offers information on several digital marketing tactics for the growth of business. It discusses the search engine optimization to improve the website. It mentions the advice to add several engaging features on websites to increase engagement and the amount of time people spend on the web page.
Article looks at a few ways to successfully blend digital and traditional marketing.
The authors describe the digital marketing landcsape landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.