Analysing the future of the High Street and online retailing
Articles and features
A look at this opaque and mysterious industry.
Customers have complex needs, here’s how to match them.
Ensure you are compelled to report, and know how to deal with, claims
Developing and enhancing your branding as a business can greatly enhance your market presence, especially on-line. This report covers the most important aspects of bear in mind when developing a brand strategy.
Webinars and recordings
Abigail Harper talks through a risk-based approach to providing supply chain assurance within the retail sector.
Marketing top tips for finance professionals.
In this thought-provoking presentation, Warren will demystify how your future online customer is “thinking” and why every founder, business owner, and entrepreneur can digitally transform their sales and marketing using a proven methodology as a digital leader and utilise disruptive technology effectively.
This webinar will show how you can stand out from the crowd and build solid partnerships with your stakeholders.
Simon Creasey explores the alternative solutions rivalling traditional housing models to meet the needs of a growing UK population
This report deals with the practical aspects of pricing strategy for products throughout their life cycle.
Pricing in business models and the importance of customer perceived value in innovations were on last month’s agenda. This time Andreas Hinterhuber takes these ideas further and considers how a shift to value-based pricing can provide the winning edge.
A simplistic approach to setting prices is a common strategic mistake. Pricing consultant Andreas Hinterhuber explores the ways a business can be sure when the price is right.
Guide to marketing from a US perspective.
Social media marketing for entrepreneurs.
Study guide for group marketing planning exercises.
Step-by-step guide to creating a successful marketing strategy.
Article states that knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm's success.
The article offers information on several digital marketing tactics for the growth of business. It discusses the search engine optimization to improve the website. It mentions the advice to add several engaging features on websites to increase engagement and the amount of time people spend on the web page.
Article looks at a few ways to successfully blend digital and traditional marketing.
The article highlights the importance of making a marketing plan for successful businesses. Topics discusses include importance of propelling to make business goals reality; creating structure and built efficiencies in business; and ensuring consistently to build the brand and identifying companies goals .