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Sales and marketing

Increase your sales and brand impact

In this section

Articles and features

Reports

Special report - Corporate image

Developing and enhancing your branding as a business can greatly enhance your market presence, especially on-line. This report covers the most important aspects of bear in mind when developing a brand strategy.

Webinars and recordings

How accountants can become digital leaders

In this thought-provoking presentation, Warren will demystify how your future online customer is “thinking” and why every founder, business owner, and entrepreneur can digitally transform their sales and marketing using a proven methodology as a digital leader and utilise disruptive technology effectively.

Pricing

Make value your priority

Pricing in business models and the importance of customer perceived value in innovations were on last month’s agenda. This time Andreas Hinterhuber takes these ideas further and considers how a shift to value-based pricing can provide the winning edge.

ebooks

The Library & Information Service provides a collection of eBooks as a benefit of membership. Please note that ICSA publications are only available to ICAEW members and ACA students. Please log in to access these titles. If you are unable to access an eBook, please see our Help and support or contact library@icaew.com

Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Guide to marketing from a US perspective.

MicroDomination: how to leverage social media and content marketing to build a mini-business empire around your personal brand

Social media marketing for entrepreneurs.

How to write a marketing plan

Study guide for group marketing planning exercises.

Marketing manifesto, The

Step-by-step guide to creating a successful marketing strategy.

Terms of use: You are permitted to access, download, copy, or print out content from eBooks for your own research or study only, subject to the terms of use set by our suppliers and any restrictions imposed by individual publishers. Please see individual supplier pages for full terms of use.

Industry press

The Library & Information Service provides a collection of articles as a benefit of membership. Please log in to view these articles. If you are unable to access the articles, please see our Help and support page or contact library@icaew.com.

Target market research is king

Article states that knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm's success.

8 digital marketing tactics to try: it's still time to incorporate these ideas into your marketing plan

The article offers information on several digital marketing tactics for the growth of business. It discusses the search engine optimization to improve the website. It mentions the advice to add several engaging features on websites to increase engagement and the amount of time people spend on the web page.

Marketing with a digital twist

Article looks at a few ways to successfully blend digital and traditional marketing.

The future of social media in marketing

The authors describe the digital marketing landcsape landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.

Terms of use: You are permitted to access articles subject to the terms of use set by our suppliers and any restrictions imposed by individual publishers. Please see individual supplier pages for full terms of use.

* Some of the content on this web page was provided by the Chartered Accountants’ Trust for Education and Research, a registered charity, which owns the library and operates it for ICAEW.