ICAEW.com works better with JavaScript enabled.

Sales and marketing

Increase your sales and brand impact

In this section

Articles and features

Reports

Special report - Corporate image

Developing and enhancing your branding as a business can greatly enhance your market presence, especially on-line. This report covers the most important aspects of bear in mind when developing a brand strategy.

Webinars and recordings

How accountants can become digital leaders

In this thought-provoking presentation, Warren will demystify how your future online customer is “thinking” and why every founder, business owner, and entrepreneur can digitally transform their sales and marketing using a proven methodology as a digital leader and utilise disruptive technology effectively.

Pricing

Make value your priority

Pricing in business models and the importance of customer perceived value in innovations were on last month’s agenda. This time Andreas Hinterhuber takes these ideas further and considers how a shift to value-based pricing can provide the winning edge.

Positioning and pricing

A simplistic approach to setting prices is a common strategic mistake. Pricing consultant Andreas Hinterhuber explores the ways a business can be sure when the price is right.

ebooks

Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Guide to marketing from a US perspective.

MicroDomination: how to leverage social media and content marketing to build a mini-business empire around your personal brand

Social media marketing for entrepreneurs.

How to write a marketing plan

Study guide for group marketing planning exercises.

Marketing manifesto, The

Step-by-step guide to creating a successful marketing strategy.

Industry press

Target market research is king

Article states that knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm's success.

8 digital marketing tactics to try: it's still time to incorporate these ideas into your marketing plan

The article offers information on several digital marketing tactics for the growth of business. It discusses the search engine optimization to improve the website. It mentions the advice to add several engaging features on websites to increase engagement and the amount of time people spend on the web page.

Marketing with a digital twist

Article looks at a few ways to successfully blend digital and traditional marketing.

Without a marketing plan, you plan to fail

The article highlights the importance of making a marketing plan for successful businesses. Topics discusses include importance of propelling to make business goals reality; creating structure and built efficiencies in business; and ensuring consistently to build the brand and identifying companies goals .

* Some of the content on this web page was provided by the Chartered Accountants’ Trust for Education and Research, a registered charity, which owns the library and operates it for ICAEW.