An astounding 76% of business owners don’t have a strategy for online marketing. Make sure you’re in the 24% that do with this handy guide from Think Digital First’s Warren Knight.
Articles and features
The world of bartering is an intriguing place. Peter Bartram considers the benefits – and pitfalls – of this alternative trading technique.
Webinars and recordings
Marketing top tips for finance professionals.
In this thought-provoking presentation, Warren will demystify how your future online customer is “thinking” and why every founder, business owner, and entrepreneur can digitally transform their sales and marketing using a proven methodology as a digital leader and utilise disruptive technology effectively.
This webinar will show how you can stand out from the crowd and build solid partnerships with your stakeholders.
Simon Creasey explores the alternative solutions rivalling traditional housing models to meet the needs of a growing UK population
This report deals with the practical aspects of pricing strategy for products throughout their life cycle.
Pricing in business models and the importance of customer perceived value in innovations were on last month’s agenda. This time Andreas Hinterhuber takes these ideas further and considers how a shift to value-based pricing can provide the winning edge.
A simplistic approach to setting prices is a common strategic mistake. Pricing consultant Andreas Hinterhuber explores the ways a business can be sure when the price is right.
Guide to marketing from a US perspective.
Social media marketing for entrepreneurs.
Study guide for group marketing planning exercises.
Step-by-step guide to creating a successful marketing strategy.
How corporate directors should build the businesses to maximise sales. The article tackles pricing, packaging, choice of market and customer research.
The article discusses the aspects to consider for redefining sales. These include the need to redefine the product on how one's clients use it, the type of customer that use the product, and the value of selling the competitive advantage of the product to customers.
The article offers information on benefits of the sales segmentation which is the process of establishing separate marketing strategies to appeal to consumers with different needs, interests, budgets or other attributes
The article reports on the growing number of brands employing the influencer marketing strategy or the technique of getting lifestyle bloggers and users of the social media platform Instagram to promote their products. Topics discussed include the defining characteristics of influencers, the factors that marketing teams consider when choosing the influencer for their company and the challenges of navigating influencer markets outside the U.S. and Europe.