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Template: value creation map

A value creation map is a visual representation of the organisational forward strategy. It brings together the three key elements of the strategy, namely its output stakeholder value proposition, its core activities, and its enabling strategic elements or drivers of performance.

Answers the question of why an organisation exists and what its roles and deliverables are. It identifies the key output stakeholders of the organisation and describes what value the organisation is delivering to them. It is mainly derived from the analysis of the core purpose and the output stakeholder requirements.

The vital few things an organisation has to excel at in order to deliver the above value proposition. The core activities essentially define what an organization has to focus on and what differentiates it from others. Core activities are directly linked to the organisational core competencies and therefore derive from the assessment of the core competencies as part of the internal analysis.